MIFIC -Master in International Finance and Commerce – International Marketing Module

analyze the international business context from a marketing point of view
fix the keys to success for a global company
VUCA world: how to survive, how to succeed
international marketing plan, step by step
select, analyse target-market
select, analyse target-customers: the who and the why
distribution channels
understand international marketing step by step: develop a fractal marketing plan, with a practical approach
test & apply what you have learned
business game: start & go

March 29, 2019 1:00 am - may 18, 2019 1:00 am(GMT+00:00)

Università di Padova - Dipartimento Scienze Economiche